Pricey buy of 'Fast Company' may bring G&J a big payday

Rothenberg, Randall
January 2001
Advertising Age;1/1/2001, Vol. 72 Issue 1, p19
Trade Publication
The article discusses the acquisition of the "Fast Company" magazine by Gruner and Jahr in the United States. Key issues discussed include the market success of business periodicals, a discussion on the history of the New Economy and the market outlook for the business success of the "Fast Company" magazine.


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