TITLE

Housing Start

AUTHOR(S)
McHale, Brian
PUB. DATE
December 2000
SOURCE
Adweek Southeast Edition;12/18/2000, Vol. 21 Issue 51, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the importance of media planning in advertising. Role of creating the advertising message before the media strategy; Steps in the development of effective advertising campaigns; Effects of media planning on consumer communication.
ACCESSION #
3931049

 

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