TITLE

4th quarter was the last straw

AUTHOR(S)
Carney, Susan; Ostle, Dorothee
PUB. DATE
November 2000
SOURCE
Automotive News;11/20/2000, Vol. 75 Issue 5904, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes factors that contributed to the failure of Chrysler to control its marketing costs. Impact of chief executive officer Jim Holden's dismissal on the company; Two key strategic errors of Chrysler, according to analyst Stephen Reitman of the Merrill Lynch; DaimlerChrysler Chairman Juergen Schrempp's lack of confidence on Holden's capabilities.
ACCESSION #
3926104

 

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