4th quarter was the last straw

Carney, Susan; Ostle, Dorothee
November 2000
Automotive News;11/20/2000, Vol. 75 Issue 5904, p39
Trade Publication
Analyzes factors that contributed to the failure of Chrysler to control its marketing costs. Impact of chief executive officer Jim Holden's dismissal on the company; Two key strategic errors of Chrysler, according to analyst Stephen Reitman of the Merrill Lynch; DaimlerChrysler Chairman Juergen Schrempp's lack of confidence on Holden's capabilities.


Related Articles

  • Making the most of a small budget. Wilson, Amy // Automotive News Europe;6/11/2007, Vol. 12 Issue 12, p8 

    The article reports that the Chrysler group aims to expand in Europe without spending a lot of money on marketing. Instead of extensive print and television advertisements, Chrysler will rely on world-of-mouth marketing and public relations initiatives to promote new vehicle launches, said...

  • Despite his firing, Holden isn't bitter. Chappell, Lindsay // Automotive News;12/8/2003, Vol. 78 Issue 6070, p40 

    Jim Holden was fired as chief executive officer (CEO) of the Chrysler Group in 2000, a year after getting the job and just as he completed a plan to put the stumbling automaker back on its feet. Called to testify last week in Kirk Kerkorian's billion-dollar lawsuit against his ex-employer,...

  • Chrysler banned. McHugh, Cathleen // Consumers' Research Magazine;Dec96, Vol. 79 Issue 12, p38 

    Reports on the ban on Chrysler Corp. from supplying automobiles to California dealers for 45 days. Cause of the ban.

  • Chrysler loses bid to punish lawyers. Darin, Ann Therese // Automotive News;6/10/1996, Vol. 70 Issue 5663, p30 

    Reports on the plans of Chrysler Corp. to appeal the decision of a judge not to punish Seattle lawyers Steve W. Berman, Clyde A. Platt and David J. Krull for filing a class action lawsuit in behalf of a Eagle Talon automobile owner who complained of defective car paint. Remarks of Berman on...

  • Chrysler eyes more media, panache. Gelsi, Steve // Brandweek;9/9/96, Vol. 37 Issue 35, p1 

    Reports on Chrysler Corp.'s plans to increase its media spending to support the repositioning strategy for Chrysler division vehicles. Use of new theme `What's New in Your World' in advertising; Portrayal of the Chrysler brand as stylish, precise, defined yet attainable as represented by the...

  • N.J. plant adds Chrysler Concorde.  // Automotive News;11/15/1993, Vol. 67 Issue 5526, p8 

    Reports on Chrysler Corp.'s plan to add the Concorde to its Newark, N.J. plant's product mix. Number of Intrepids and Concordes to be produced daily; Contingency on overall market conditions and the passage of the North American Free Trade Agreement.

  • Chrysler, Highland Park OK pact.  // Automotive News;12/6/1993, Vol. 67 Issue 5529, p41 

    Reports on Chrysler Corp.'s payment of $30 million to Highland Park, Michigan as the company relocates its world headquarters to Auburn Hills. Terms of the payment; Chrysler's marketing of the land and buildings on the site and demolition of unsold buildings.

  • Chrysler keeps minivan rebate.  // Automotive News;7/4/1994, Vol. 68 Issue 5559, p1 

    Reports on the extension of Chrysler Corp.'s rebate to buyers of its minivans through July 1994. Inclusion of discounts on equipment items.

  • Dodge offers CNG on '95 pickups. DeGenaro, William // Automotive News;7/4/1994, Vol. 68 Issue 5559, p6 

    Reports on Chrysler Corp.'s addition of two 1995 pickups to its fleet of vehicles powered by compressed natural gas (CNG). Increase in demand for alternative fuel vehicles because of clean-air schedule in the states; Certification as low-emission vehicles under California clean air schedules;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics