Toyota studies creation of separate truck brand

Rechtin, Mark
November 2000
Automotive News;11/20/2000, Vol. 75 Issue 5904, p18
Trade Publication
Reports that the Toyota Division is reviewing the possibility of creating a separate brand for its line-up of pickups and sport-utilities. Several developments in full-sized trucks of Toyota; Total trucks sold by Toyota for the month of October 2000; Toyota's experimentation with a full-line print and television campaign.


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