TITLE

Toyota studies creation of separate truck brand

AUTHOR(S)
Rechtin, Mark
PUB. DATE
November 2000
SOURCE
Automotive News;11/20/2000, Vol. 75 Issue 5904, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Toyota Division is reviewing the possibility of creating a separate brand for its line-up of pickups and sport-utilities. Several developments in full-sized trucks of Toyota; Total trucks sold by Toyota for the month of October 2000; Toyota's experimentation with a full-line print and television campaign.
ACCESSION #
3926065

 

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