Ford dealers file lawsuit to stop Blue Oval

Connelly, Mary; Cantwell, Julie
November 2000
Automotive News;11/20/2000, Vol. 75 Issue 5904, p4
Trade Publication
Reports that Ford dealers have filed a lawsuit against the Ford Motor Co. claiming that the company's Blue Oval certification program is discriminating. Percentage of the invoice price of its 2001 model vehicles that will be returned to Ford's Blue Oval or top-rated dealerships; Financial impact of the Blue Oval program on dealers not certified by Ford.


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