Shire Gets Help for Vyvanse Promotion

May 2009
Pharmaceutical Representative;May2009, Vol. 39 Issue 5, p9
The article reports on the partnership of Shire and GlaxoSmithKline (GSK) to promote Shire's Vyvanse, attention-deficit hyperactivity disorder (ADHD) treatment, to adults in the U.S. Mike Yasick of Shire, believes that GSK is the perfect partner that will help them in the market because of its portfolio and established neurohealth division. In addition, GSK will reshuffle its neurohealth and primary sales force as part of the inclusion of Vyvanse in its product line.


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