TITLE

Shire Gets Help for Vyvanse Promotion

PUB. DATE
May 2009
SOURCE
Pharmaceutical Representative;May2009, Vol. 39 Issue 5, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership of Shire and GlaxoSmithKline (GSK) to promote Shire's Vyvanse, attention-deficit hyperactivity disorder (ADHD) treatment, to adults in the U.S. Mike Yasick of Shire, believes that GSK is the perfect partner that will help them in the market because of its portfolio and established neurohealth division. In addition, GSK will reshuffle its neurohealth and primary sales force as part of the inclusion of Vyvanse in its product line.
ACCESSION #
39258116

 

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