Equity can go beyond money to reveal your net worth

Gitomer, Jeffrey
May 2008
Business Journal (Central New York);5/16/2008, Vol. 22 Issue 20, p24
The article reports on the different areas of personal equity that will help business enterprises enhance their profits in the U.S. These include building relationship with customers, implementing creativity and promoting quality brands to customers. The author states that the factors also play essential role in achieving business success.


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