TITLE

Making A Bid For Gen Y

AUTHOR(S)
Marek, Sue
PUB. DATE
December 2000
SOURCE
Wireless Week;12/18/2000, Vol. 6 Issue 50, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing of wireless handsets with instant messaging capabilities, interchangeable faceplates and MP3 players for teenagers in the United States. Analysis of the teen market in the country; Information on the Samsung Uproar MP3 wireless handset from Sprint PCS; Overview of the two-way instant messaging services of AT&T Wireless.
ACCESSION #
3912262

 

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