TITLE

Book Sense Marketing Campaign Facing Its Biggest Test Yet This Holiday Season

PUB. DATE
December 2000
SOURCE
Book Publishing Report;12/11/2000, Vol. 25 Issue 48, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the electronic-mail campaign and extensive advertising of Book Sense, launched by the American Booksellers Association. Provisions of the Book Sense gift certificates; Advantages of the electronic-mails; List of marketing partners.
ACCESSION #
3904889

 

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