'Dragon' toon fires up deals

December 2000
Daily Variety;12/14/2000, Vol. 270 Issue 9, p24
Trade Publication
Reports the promotion deals between Sesame Workshop and Sony Pictures Family Entertainment for the animated children's program 'Dragon Tales' in the United States. Renewal of the corporate sponsorship of Kellogg USA for the show; Term of the deal for Kellogg; Forms of promotion for the program.


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