DCX wants distinct brand teams despite agency consolidation

Halliday, Jean
November 2000
Automotive News;11/6/2000, Vol. 75 Issue 5902, p46
Trade Publication
Reports on DaimlerChrysler AG's plan of keeping the group's existing vehicle brand divisions intact despite the company's consolidation of its global creative and media at a single advertising agency. Names of the ad agencies called on to develop proposals that would reduce agency fees; Reaction of dealers to the company's decision to consolidate all brands at one agency.


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