TITLE

DCX wants distinct brand teams despite agency consolidation

AUTHOR(S)
Halliday, Jean
PUB. DATE
November 2000
SOURCE
Automotive News;11/6/2000, Vol. 75 Issue 5902, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on DaimlerChrysler AG's plan of keeping the group's existing vehicle brand divisions intact despite the company's consolidation of its global creative and media at a single advertising agency. Names of the ad agencies called on to develop proposals that would reduce agency fees; Reaction of dealers to the company's decision to consolidate all brands at one agency.
ACCESSION #
3898975

 

Related Articles

  • GlobalHue's work helps it keep DaimlerChrysler ad account. Smith, Jennette // Crain's Detroit Business;8/5/2002, Vol. 18 Issue 31, p3 

    Reports the selection of advertising groups for the multicultural advertising account of DaimlerChrysler AG in New York. Failure of Pass Entertainment in qualifying the selection; Concept of the advertisement; Lists of competing advertising groups.

  • BDDH reveals Mercedes brand advertising. Hall, Emma // Campaign (UK);05/07/99, Issue 18, p5 

    Focuses on Great Britain-based advertising agency Partners BDDH's launching of its brand advertising campaign for Mercedes-Benz cars. Series of executions based on Janis Joplin's song `Lord, Won't You Buy Me a Mercedes-Benz?'; Utilization of ordinary people singing the song in a variety of...

  • Mercedes kicks off advertising repitch as part of UK audit. Trickett, Eleanor // Campaign;09/17/99, Issue 37, p1 

    Reports that Mercedes-Benz has started auditing its advertising arrangements in Great Britain. Repitching plans for Partners BDDH, Maher Bird Associates and Buckfield Lord.

  • Chrysler Review Group Widened. Irwin, Tanya // Adweek Western Edition;4/29/2002, Vol. 52 Issue 18, p35 

    Reports the decision of DaimlerChrysler AG to expand its review committee for multicultural marketing account. Creation of marketing executive committee to review its advertising accounts; Advertising agencies being considered to represent the company.

  • DaimlerChrysler hears shops for its global media acc't. Halliday, Jean // Advertising Age;11/16/1998, Vol. 69 Issue 46, p6 

    Reports on the search being held by Daimler-Chrysler for an advertising agency to handle its global media business. Plans of the company to spend over one billion dollars in advertising; Agencies under consideration such as GEMO and BBDO Worldwide.

  • Bozell scoops global ...450m media business for Daimler. Beale, Claire // Campaign (UK);04/16/99, Issue 15, p5 

    Reports on Great Britain-based advertising agency Bozell Worldwide's winning of the international media centralization for all DaimlerChrysler automobile brands. Plans for a meeting in the third week of April 1999 to finalize the situation in Great Britain.

  • Five shops vie for Mercedes launch. Watts, Jenny // Campaign;09/08/2000, Issue 36, p1 

    Reports that Mercedes-Benz has briefed five international advertising agencies to compete for the global launch of four new models. Introduction of Mercedes C-class Coupe and the C-class Estate; Appointment of Batey to handle the global launch of the Mercedes C-class.

  • DaimlerChrysler plans to preserve Chrysler brand divisions. Halliday, Jean // Advertising Age;10/30/2000, Vol. 71 Issue 45, p4 

    The article reports on DaimlerChrysler's plans in consolidating the global creative and media account of Chrysler Group. Several advertising agencies have suggested some ways on how to cut prices while maintaining the same level of services. Some dealers thinks that Chrysler car brands will lose...

  • Mercedes-Benz set to review EU web identity. Rosier, Ben // Marketing (00253650);8/10/2000, p11 

    Reports on the new media agency sought by Mercedes-Benz to overhaul its Web presence in Europe and develop an array of country-specific sites. Focus on Mercedes' diverse range of customers; Role of the advertising agency in developing the company's global online activity; Advertising agencies...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics