TITLE

Escalade ad on Net: Lower age, higher risk

AUTHOR(S)
Cantwell, Julie
PUB. DATE
November 2000
SOURCE
Automotive News;11/6/2000, Vol. 75 Issue 5902, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launching of a streaming video banner ad for the redesigned Cadillac Escalade automobile on the Internet. Description of the ad; Target audience; Names of some of the Web sites where the banner ads will be shown.
ACCESSION #
3898917

 

Related Articles

  • Cadillac CTS spark consumer interest online. Cantwell, Julie // Automotive News;3/4/2002, Vol. 76 Issue 5973, p6 

    Reports the attraction of online consumers to the national advertising campaign for the Cadillac CTS in the U.S. Use of rock music from Led Zeppelin in the advertisement; Debut of the advertisement during the Super Bowl; Advantage of online measurement.

  • Cadillac Minisite Puts User In Virtual Driver's Seat. Mara, Janis // Adweek Eastern Edition;5/28/2001, Vol. 42 Issue 22, p34 

    Reports that General Motors' unit Cadillac plans to launch a minisite on its Web site as of May 28, 2001. Features of the Web site-based advertising.

  • Cadillac Turns To Web for 2002 Escalade Campaign. Irwin, Tanya // Adweek Midwest Edition;11/20/2000, Vol. 41 Issue 47, p6 

    Focuses on video banners created by NOVO company for the Internet campaign of Cadillac's 2002 Escalade automobile. Customers targeted by Cadillac; Web sites where the banners will run.

  • Blink and you might miss Caddy's latest on Net. Oser, Kris; Halliday, Jean // Advertising Age;7/11/2005, Vol. 76 Issue 28, p29 

    Features the five second Internet advertisement launched by Cadillac for its Cadillac CTS V-Series sedans. Impact of the advertising campaign on consumers according to Tom Hasset, advertising manager of Cadillac; Ideal length for an Internet video; Information on a contest launched by Cadillac...

  • Detroit and L.A. battled for ute. Washington, Frank S. // Automotive News;11/9/1998, Vol. 73 Issue 5792, p17 

    Reports on the advertising campaign for the Cadillac Escalade automobile in the United States. Advertising agencies involved in the campaign; Marketing events supporting the campaign.

  • Caddy spot sparks praise, draws scorn.  // Automotive News;3/10/2014, Vol. 88 Issue 6611, p72 

    The article reviews the advertisement for the Cadillac automobile.

  • Cadillac dumps ampersand from ads. Cantwell, Julie // Automotive News;1/29/2001, Vol. 75 Issue 5913, p2 

    Reports on the strategy of the Cadillac brand to improve its marketing in 2001. Removal of the ampersand from the company's advertisements; Withdrawal of sponsorships of flower and garden shows including the minimization of the company's presence in the Senior Professional Golf Association...

  • Cadillac will ‘Rock and Roll’ in new direction. Guilford, Dave // Automotive News;1/21/2002, Vol. 76 Issue 5967, p28 

    Reports the advertisement campaign of automobile company Cadillac. Features of the advertisements; Details of the product line of Cadillac; Types of vehicles appealing to the United States market.

  • Cadillac broke ice. Treece, James B. // Automotive News;2/5/1996, Vol. 70 Issue 5644, p10 

    Cites Cadillac's advertisements in Japan which compared its cars' quality rating with those of Toyota's and Nissan's Lexus and Infinit models in the United States. Taboo against comparative ads.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics