Go2 Systems, Coke Forge Alliance

Mendez-Wilson, Deborah
December 2000
Wireless Week;12/11/2000, Vol. 6 Issue 49, p20
Trade Publication
Reports the strategic alliance between go2 Systems Inc. with Coca Cola Co. in the United States as of December 2000. Cost of the alliance; Aim of the alliance.


Related Articles

  • Kinzan Taps Widening Base.  // Wireless Week;02/12/2001, Vol. 7 Issue 7, p24 

    Focuses on an agreement signed by Kinzan with go2Systems Inc. to offer its wireless directory services to the customer base of Kinzan. Advantages of the partnership.

  • Nestle's solo shot at growth. McManus, John // Brandweek;3/4/96, Vol. 37 Issue 10, p38 

    Reports on the failure of the Coca-Cola Co. and Nestle Beverage Co. merger for the creation of new-age beverages. Comments on Nestle's ability to bounce back; Cautions against strategic alliances.

  • Premiership sponsors join forces.  // New Media Age;9/5/2002, p3 

    Deals with the alliance of Coca-Cola with ITV to revamp the online presence around its sponsorship of the broadcaster's coverage of the Premiership. Launch of a microsite for the Internet sites of the companies created by Wieden & Kennedy; Features of the Web sites.

  • Brinker, Coca-Cola renew fountain pact for 5 years.  // Nation's Restaurant News;8/26/2002, Vol. 36 Issue 34, p104 

    Reports that foodservice firm Brinker International Inc. extended its partnership with Atlanta, Georgia-base Coca-Cola Co. Terms of the partnership.

  • COKE'S GOT COMPANY. Robinson, Catherine; Prince, Greg W. // Beverage World;03/15/2001, Vol. 120 Issue 3, p12 

    Focuses on the collaboration efforts of Coca-Cola Co. with other companies. Partnership with Procter & Gamble Co.; Expansion of the joint venture with Nestle.

  • Plant PET technology.  // Chemical Fibers International;Sep2012, Vol. 62 Issue 3, p127 

    The article reports on the formation of the strategic working group called Plant PET Technology Collaborative (PTC) by U.S. companies Coca-Cola, Ford, Heinz, Nike, and Procter & Gamble.

  • Coca-Cola MAKES SOME NEWS. Bruss, Jill // Beverage Industry;May2002, Vol. 93 Issue 5, p8 

    Focuses on the agreement made by Coca-Cola Co. with the brands Evian and Seagram's Mixers in Atlanta, Georgia. Terms of agreement; Significance of the agreement for the expansion plan of Coca-Cola; Citations of the products under Seagram's Mixers brand.

  • P&G must focus on intangibles to rise from slump. Mazur, Laura // Marketing (00253650);7/12/2001, p18 

    Comments on the alliance between Procter & Gamble (P&G) and Coca-Cola in the United States. Reference to the agreement; Reason behind the move of Coca-Cola to rethink the rules of engagement; Suggestion for P&G to focus on intangible assets.

  • COMPANY CV.  // Marketing (00253650);7/12/2001, p62 

    Features Coca-Cola Co. in Great Britain. History of the company; Alliance of the company with Procter & Gamble; Advertisement of the company; Sponsorship of the company for the ITV's Premier League football coverage.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics