TITLE

Virgin's ads lack chastity

AUTHOR(S)
Goetzl, David
PUB. DATE
December 2000
SOURCE
Advertising Age;12/18/2000, Vol. 71 Issue 52, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the television advertising efforts of Virgin Atlantic Airways. Details of the advertisements which were made by CMG Communications; Use of on-board massages as a benefit for the business-class service, known as Upper Class; Use of sex appeal in the advertisement.
ACCESSION #
3893932

 

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