Produce in progress

Hennessy, Terry
December 2000
Progressive Grocer;Dec2000, Vol. 79 Issue 12, p69
Trade Publication
Deals with the condition of the produce industry which was discussed at the Produce Marketing Association Convention in Anaheim, California. Importance of focusing on the latent needs of the customers; Discussion on the preparation for changes in marketing strategies; How customers perceive genetically modified organisms.


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