TITLE

Homegrown Innovation

AUTHOR(S)
Gaines, Amanda
PUB. DATE
March 2009
SOURCE
Retail Merchandiser;Mar/Apr2009, Vol. 49 Issue 2, p110
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features toy manufacturer MGA Entertainment. According to Isaac Larian, chief executive officer (CEO) of MGA Entertainment, innovation for the company and its customers is a common theme across all the company's MGA products. The company claims that providing a culture of creativity where all employees are encouraged to share their ideas and brainstorm maintains its creative edge. It can be noted that MGA is proud of its American heritage and the message of innovation and imagination being sent by its products.
ACCESSION #
38801912

 

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