Homegrown Innovation

Gaines, Amanda
March 2009
Retail Merchandiser;Mar/Apr2009, Vol. 49 Issue 2, p110
Trade Publication
The article features toy manufacturer MGA Entertainment. According to Isaac Larian, chief executive officer (CEO) of MGA Entertainment, innovation for the company and its customers is a common theme across all the company's MGA products. The company claims that providing a culture of creativity where all employees are encouraged to share their ideas and brainstorm maintains its creative edge. It can be noted that MGA is proud of its American heritage and the message of innovation and imagination being sent by its products.


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