TITLE

Lincoln bans distress advertising by top dealers

AUTHOR(S)
Connelly, Mary
PUB. DATE
November 2000
SOURCE
Automotive News;11/27/2000, Vol. 75 Issue 5905, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the imposition of a ban for distress print advertising on certified dealers of Lincoln automobiles in the United States. Expansion of ban on other advertising medium; Disadvantage of severe discounting; Requirement of separating products from other brands.
ACCESSION #
3872589

 

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