DCX dealers give Zetsche warm but wary welcome

Carney, Susan
November 2000
Automotive News;11/27/2000, Vol. 75 Issue 5905, p1
Trade Publication
Reports the reassurance given by Dieter Zetsche, chief executive officer of Chrysler Corp. to automobile dealers in Michigan. Continuity of giving incentives to dealers; Wariness of dealers on the management of Zetsche; Problems encountered by the automobile company.


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