Buying Loyalty

Jaben-Eilen, Jan
December 2000
Bank Technology News;Dec2000, Vol. 13 Issue 12, p20
Trade Publication
Highlights Cap Gemini Ernst & Young's special report 'Electronic Commerce: A Need to Change Perspective,' which discusses how ecommerce can enhance customer service without compromising customer confidence. Financial institutions' increased investment in the technology; Outlook for channel use; Expected paybacks from ecommerce investments; Six suggested models.


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