TITLE

Buying Loyalty

AUTHOR(S)
Jaben-Eilen, Jan
PUB. DATE
December 2000
SOURCE
Bank Technology News;Dec2000, Vol. 13 Issue 12, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights Cap Gemini Ernst & Young's special report 'Electronic Commerce: A Need to Change Perspective,' which discusses how ecommerce can enhance customer service without compromising customer confidence. Financial institutions' increased investment in the technology; Outlook for channel use; Expected paybacks from ecommerce investments; Six suggested models.
ACCESSION #
3858486

 

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