TITLE

DIRECT CHOICE/AMERICAN EXPRESS

AUTHOR(S)
Wylie, Adam
PUB. DATE
November 2000
SOURCE
Marketing (00253650);11/23/2000, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on American Express' sponsorship of the trip of golf player Tiger Woods for a limited-audience event at Hyde Park in London, England in October 2000. Webcast of the whole event with follow-up highlights; Move viewed as a good example of building a brand culture.
ACCESSION #
3856376

 

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