A Great Relationship Can Clear the Way to Sales

Gitomer, Jeffrey
October 2000
Business Journal (Central New York);10/20/2000, Vol. 14 Issue 42, p31
Presents observations and metaphors that emphasizes the importance of developing a great relationship with customers in sales promotion and marketing. Determination of a professional by the way a person does business; Observation of the Platinum Rule; Equality of one's pay to the contributions he is making.


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