Simmons, Serta battle for No. 2 too close to call

Thomas, Larry
December 2000
Furniture/Today;12/04/2000, Vol. 25 Issue 13, p65
Trade Publication
Focuses on the competition between Serta Inc. and Simmons Co. in the bedding market in the United States. Background on the rivalry between the two companies; Financial statements of both firms; Projection of Simmons Chairman Charlie Eitel on company status.


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