Wireless E~trac: Consumer Perceptions
- Making choices. Boney, Karissa // Cellular Business;Aug97, Vol. 14 Issue 8, p38
Emphasizes the need for carriers to simplify options offered to consumers of wireless communication systems in the United States. Changes in cellular customer programs brought about by the entry of personal communications service (PCS) systems; Impact of increased competition on price and...
- It's in the name. // RCR;10/13/97, Vol. 16 Issue 40, p13
Focuses on a study by J.D. Power and Associates on wireless communication satisfaction which indicated that customer confusion in the telecommunications market is on the rise. Domination of AT&T Wireless Services Incorporation in the market; Challenges being presented to carriers; Comments from...
- VERIZON WIRELESS LEADS INDUSTRY IN CUSTOMER SATISFACTION. // RBOC Update;Jul2004, pN.PAG
Reports that Verizon Wireless has ranked highest among major U.S. wireless service providers for customer satisfaction, based on the American Customer Satisfaction Index released in July 2004. Expansion of its customer service operations in 2003; Company background; Recognition received from...
- Emerging Wireless Standards. Karayannis, George // Appliance Manufacturer;Jul2003, Vol. 51 Issue 7, p27
Focuses on the efforts of various companies to invest on wireless communication devices in the U.S. Reduction on the total costs of ownership; Improvement on the quality of the product; Increase of customer satisfaction.
- In-Stat Market Snapshop. // Wireless Week;3/25/2002, Vol. 8 Issue 12, p22
Presents the result of a survey in 2002 regarding the factors that drive customer satisfaction in the wireless Internet market. Importance of customer satisfaction; Providers of wireless Internet services.
- The rush to wireless. Adams, Bruce // Hotel & Motel Management;2/16/2003, Vol. 218 Issue 11, p29
Focuses on the installation of wireless networks in hotels in the U.S. Improvement of guest satisfaction; Increase in the revenue; Disadvantages of wireless technology.
- J.D. Power: Pricing contributes to increased usage. Smith, Hilary // RCR;09/27/99, Vol. 18 Issue 39, p3
Reports on the increase in the average number of minutes used per month by wireless consumers, according to a study by J.D. Power and Associates. Factors contributing to the increase; Minutes of use in 1999; Average monthly wireless household expenditures; Customer satisfaction index.
- About that delivery. Laughlin, Kirk // America's Network;9/15/2002, Vol. 106 Issue 14, p6
Focuses on the importance of reliability and service quality in wireless services. Reputation of AT&T Communications Inc. in the wireless communication market; Analysis on customer satisfaction; service quality and session establishment rates; Inter-carrier capabilities of short messaging systems.
- Oh, those meaningless, bland brands! // America's Network;3/1/2004, Vol. 108 Issue 4, p18
This article discusses why wireless communication carriers must rethink the way they market services to skeptical users. More than 30 percent of customers in the U.S. leave their carrier every single year, pointing to a fundamental failure by the industry. Two problems exist: poor branding and...