TITLE

Interactive TV: The Market Payoff and Playoffs

AUTHOR(S)
Sansonetti, Patrick
PUB. DATE
December 2000
SOURCE
Multichannel News;12/04/2000, Vol. 21 Issue 49, p131
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the interactive television (ITV) broadcasting in the United States. Role of digital video and Internet technologies in making ITV a reality; Impact of the merger of communication companies with cable operators and online service providers on the ITV industry; Potential market for enhanced entertainment services; Effect of ITV on consumer behavior.
ACCESSION #
3846686

 

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