In Demand Plans 'Mega Movie' Promo

Umstead, R. Thomas
December 2000
Multichannel News;12/04/2000, Vol. 21 Issue 49, p70
Focuses on the plan of the network In Demand to launch 'Mega Movie' campaign in the United States. Highlights of the movie marketing blitz campaign; Movies included in the campaign; Support from Radio In Demand program; Intention to create a multitle overview video spot; Impact of the campaign on the network position in entertainment market.


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