TITLE

In Demand Plans 'Mega Movie' Promo

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
December 2000
SOURCE
Multichannel News;12/04/2000, Vol. 21 Issue 49, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of the network In Demand to launch 'Mega Movie' campaign in the United States. Highlights of the movie marketing blitz campaign; Movies included in the campaign; Support from Radio In Demand program; Intention to create a multitle overview video spot; Impact of the campaign on the network position in entertainment market.
ACCESSION #
3846427

 

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