Awards Shows Help Push Nets, Cable

Umstead, R. Thomas
December 2000
Multichannel News;12/04/2000, Vol. 21 Issue 49, p46
Focuses on the role of award shows in increasing the status of cable television networks in the entertainment industry in the United States. Implication for rating and advertising revenue; Impact of ESPY Awards on ESPN performance in sports entertainment industry; Use of awarding ceremonies to establish relationship with viewers.


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