TITLE

A&E Sets Major Push for 'Great Gatsby'

AUTHOR(S)
Forkan, Jim
PUB. DATE
December 2000
SOURCE
Multichannel News;12/04/2000, Vol. 21 Issue 49, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing effort of A&E Networks for 2001 programming of 'The Great Gatsby' in New York, New York. Sponsors of the national and local sweepstake promotions; Utilization of on-air promos, radio and broadcast-television and print advertising; Prizes of the acting contest targeted on the educational community.
ACCESSION #
3846112

 

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