TITLE

Ad-Sales Execs Eye Web, ITV Roles

AUTHOR(S)
Forkan, Jim
PUB. DATE
December 2000
SOURCE
Multichannel News;12/04/2000, Vol. 21 Issue 49, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the role of the Internet and interactive television in advertising sales of cable television networks in Los Angeles, California. Sale of regional spot inventory on the Web site of networks; Discussion on sales force requirement of Internet selling; Effect of limited media deployment on advertisers.
ACCESSION #
3846077

 

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