Ad-Sales Execs Eye Web, ITV Roles

Forkan, Jim
December 2000
Multichannel News;12/04/2000, Vol. 21 Issue 49, p14
Focuses on the role of the Internet and interactive television in advertising sales of cable television networks in Los Angeles, California. Sale of regional spot inventory on the Web site of networks; Discussion on sales force requirement of Internet selling; Effect of limited media deployment on advertisers.


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