TITLE

...2m launch for Priceline in UK

AUTHOR(S)
Dwek, Robert
PUB. DATE
November 2000
SOURCE
Marketing Week;11/9/2000, Vol. 23 Issue 41, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that electronic commerce firm, Priceline.Com Inc. has launched an advertising campaign in Great Britain. Phases of the advertising campaign; Concentration on grass roots communities, chat room and newsgroups.
ACCESSION #
3842775

 

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