Be more sociable

Easen, Nick
March 2009
Travel Weekly (UK);3/27/2009, p48
Trade Publication
The article reports on the need for tourism-related businesses to connect with customers with the use of conversational web content or Web 2.0 and social networking sites in Great Britain. It notes that Web 2.0 is largely about relationships and using technologies aimed at fostering a connection between a company and the potential holidaymaker in ways wherein the consumer increasingly decides what the company is about. It adds that user-generated content plays a major role in booking decisions.


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