Wise up to the web

Wilson, Penny
March 2009
Travel Weekly (UK);3/27/2009, p28
Trade Publication
The author discusses the significant role of the social media in the tourism industry in Great Britain. She highlights the move of VisitBritain to develop its website into the Google for tourism in Great Britain. The author stresses that the travel industry has evolved into the era of Web 2.0 in which the conversational web and user-generated content are becaming more substantial to the growth of the industry.


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