TITLE

Tourism minister urges UK to get creative with marketing

AUTHOR(S)
Robertson, Edward
PUB. DATE
March 2009
SOURCE
Travel Weekly (UK);3/27/2009, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of tourism minister Barbara Follett to encourage the tourism industry to be creative with marketing in Great Britain. According to Follett, tourism should be creative in terms of marketing if the industry wants to make use of its funding. Follett added that Visit Brain must be more inventive as the industry faces the effect of economic crisis.
ACCESSION #
38420948

 

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