TITLE

Customer Loyalty

AUTHOR(S)
Inguanzo, Joe M.
PUB. DATE
April 2009
SOURCE
H&HN: Hospitals & Health Networks;Apr2009, Vol. 83 Issue 4, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author asserts that consumer loyalty is the key to hospitals' survival in tough economic times. He states that patients who had an excellent experience at a hospital are more likely to return for future services and to promote the hospital to others. As of 2009, more consumers believe they know which area hospital provides the best care for particular services than was found 25 years ago.
ACCESSION #
38420366

 

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