Customer Loyalty

Inguanzo, Joe M.
April 2009
H&HN: Hospitals & Health Networks;Apr2009, Vol. 83 Issue 4, p17
Trade Publication
The author asserts that consumer loyalty is the key to hospitals' survival in tough economic times. He states that patients who had an excellent experience at a hospital are more likely to return for future services and to promote the hospital to others. As of 2009, more consumers believe they know which area hospital provides the best care for particular services than was found 25 years ago.


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