Managing the consumer, not the category

Britt, Frank F.
March 1998
Progressive Grocer;Mar98, Vol. 77 Issue 3, p71
Trade Publication
Asserts the need to focus on consumers for the effectivity of category management in supermarkets. In-home and on-line shopping assortment and promotion issues; Concept of the category management approach called `consumer-needs management'; Consideration of consumer-needs management as content assortment and as physical products.


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