TITLE

Managing the consumer, not the category

AUTHOR(S)
Britt, Frank F.
PUB. DATE
March 1998
SOURCE
Progressive Grocer;Mar98, Vol. 77 Issue 3, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts the need to focus on consumers for the effectivity of category management in supermarkets. In-home and on-line shopping assortment and promotion issues; Concept of the category management approach called `consumer-needs management'; Consideration of consumer-needs management as content assortment and as physical products.
ACCESSION #
383359

 

Related Articles

  • Coffee, Tea or Bhajan? Mahalingam, T. V. // Business Today;7/1/2007, Vol. 16 Issue 13, p171 

    The author reflects on the marketing strategy used by Big Bazaar in Sangli, India. He states that Big Bazaar is a huge supermarket that offers retail products and makes small-town consumers feel comfortable while shopping. He adds that the store is found at the center of the town, which has...

  • Marketing is not an event, but a process -- how long does the process last? Levinson, Jay Conrad // Enterprise/Salt Lake City;9/23/2002, Vol. 32 Issue 13, p11 

    Comments on the ways to manage marketing. Creation of solution that deliver satisfaction to customers; Steps on succeeding with a guerilla marketing attack; Importance of understanding the deeper meaning of customer base.

  • CUSTOMERS' REACTIONS TO PRICE INCREASES: DOES CUSTOMER SATISFACTION MATTER? Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. // AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p286 

    Most of the previous research on price changes has focused on decreases in price. This paper investigates the effects of price increases at an individual level. We assume that customers' reactions to price increases (i.e., repurchase intentions) are strongly driven by two factors: the magnitude...

  • Marketing. Shoebridge, Neil // BRW;12/11/95, Vol. 17 Issue 48, p70 

    Reports on the findings of a report from McKinsey & Company that says companies can establish lasting personal relationships with their customers through a process called continuous relationship marketing. Marketing techniques of the 1990s; Relationship marketing; Loyalty marketing; Database...

  • Shoppers like interacting with store associates: Study.  // Supermarket News Expert Blog;10/14/2014, p1 

    A blog on the Retail Feedback Group's seventh annual "U.S. Supermarket Experience Study," which says that consumers like to talk to store associates and this interaction also helps in improving customer satisfaction and shopping experience, is presented.

  • Publix, Whole Foods Lead Satisfaction Index.  // Supermarket News Expert Blog;2/21/2012, p2 

    The article reports that customer satisfaction with supermarkets increased by 1.3% in the fourth quarter of 2011, with Publix Super Markets on top spot, according to figures from the American Customer Satisfaction Index.

  • Survey: Supermarkets Excel in Rx.  // MMR;10/4/2010, Vol. 27 Issue 15, p2 

    The article reports on the results of the J.D. Power and Associates 2010 National Pharmacy Study on the high customer satisfaction in pharmacies at supermarket chains and mass merchandisers in New York.

  • Supermarkets Score Thumbs Up.  // MMR;10/29/2012, Vol. 29 Issue 17, p146 

    The article focuses on the 2012 U.S. Supermarket Experience Study by the organization Retail Feedback Group (RFG), according to which supermarkets generate high satisfaction among their consumers.

  • Supermarkets Improve Food Safety Image. HAMSTRA, MARK // SN: Supermarket News;5/16/2011, Vol. 59 Issue 20, p18 

    The article presents a study by the Food Marketing Institute (FMI) according to which supermarkets have a positive image with consumers in terms of food safety.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics