The sporting life

Weinstein, Steve
March 1998
Progressive Grocer;Mar98, Vol. 77 Issue 3, p67
Trade Publication
Focuses on the involvement of supermarkets in athletic tournaments in the United States. Support of supermarkets on senior and women golfers; Examples of how various supermarkets promote the tournaments.


Related Articles

  • Woods wannabes, go home! Mullich, Joe // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;10/28/96, Vol. 10 Issue 22, p5 

    Comments on the endorsements made by athletes of several products. Features of the endorsement made by young golfer Tiger Woods; Top athletes chosen by the public to endorse products; Three classes of athletes endorsing products.

  • Tackling brand value keeps footie fit for sponsorship. Macdonald, Alastair // Marketing Week;3/21/2002, Vol. 25 Issue 12, p14 

    Reports on the difficulty of football clubs in striking sponsorship deals in Great Britain. Investment of Premier League in one of the most sophisticated research programs in the industry; Cost-effectiveness of sponsorship packages; Plan of Unilever to increase its sponsorship budget.

  • Curse of the sponsors strikes down the stars. Clark, Mairi // Campaign (UK);07/24/98, Issue 30, p40 

    Presents information on problems faced by athletes who signed sponsorship deals with sports companies. Details on the death threats faced by golf player Tiger Woods; Other problems experienced by various athletes.

  • Sport Solution : Understanding the Implications of Athlete Sponsorship. LaBrie, Ashley // AthletesNOW;2014, Issue 1, p5 

    The article offers the author's insights about the various aspects of the implications of athlete sponsorship.

  • Flag Flag Football sponsors second annual Youth Field Day.  // Bay Windows;11/1/2012, Vol. 30 Issue 47, p7 

    The article reports on Flag Flag Football League's sponsorship of the second annual Youth Field Day at University of Massachusetts in Amherst.

  • Why British athletics is no longer running on empty. O'Sullivan, Tom // Marketing Week;7/27/2000, Vol. 23 Issue 26, p25 

    Focuses on the value of marketing deals for the athletics sector in Great Britain. Account on several problems within the sector; Details on the sports' financial stability; Description of the marketing deals in the sports sector; Relevance of the success of olympic athletes on the sponsorship...

  • Are athletes' brand endorsements 'a dangerous game'?  // Marketing (00253650);5/2/2012, p24 

    The article presents opinions on whether or not it is a good idea for Olympic athletes to be endorsing brands before the 2012 London Olympic Summer Games.

  • Cash & BURN. Dent, Jacqueline // Bulletin with Newsweek;12/19/2000-01/02/2001, Vol. 118 Issue 6255, p36 

    Focuses on the absence of financial windfall for Australian athletes that participated in the 2000 Olympic Games in Sydney, New South Wales. Sports management companies' emphasis on elite athletes such as Cathy Freeman and Ian Thorpe; Concerns raised about one-hit wonders; Companies' interest...

  • Table sponsors wanted for athletic banquet.  // Graham Leader;1/25/2017, Vol. 141 Issue 47, p7 

    No abstract available.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics