TITLE

Uneasy alliance

AUTHOR(S)
Lewis, Len
PUB. DATE
March 1998
SOURCE
Progressive Grocer;Mar98, Vol. 77 Issue 3, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Buckeye Village Market, a supermarket based in Alliance, Ohio facing competition against Wal-Mart. Effect of Wal-Mart's opening in Ohio; Explanation on Buckeye's growth and expansion by Vice President Todd Mastroianni; Design of the supermarket; Marketing strategy of the supermarket; Advantage of Buckeye over Wal-Mart.
ACCESSION #
383357

 

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