Uneasy alliance

Lewis, Len
March 1998
Progressive Grocer;Mar98, Vol. 77 Issue 3, p58
Trade Publication
Features the Buckeye Village Market, a supermarket based in Alliance, Ohio facing competition against Wal-Mart. Effect of Wal-Mart's opening in Ohio; Explanation on Buckeye's growth and expansion by Vice President Todd Mastroianni; Design of the supermarket; Marketing strategy of the supermarket; Advantage of Buckeye over Wal-Mart.


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