TITLE

Video: A category finally worth watching

AUTHOR(S)
Radice, Carol
PUB. DATE
March 1998
SOURCE
Progressive Grocer;Mar98, Vol. 77 Issue 3, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing of video titles through sell-through sales in supermarkets in the United States. Marketing tactics included in the sell-through strategy; Rental sales generated for year 1997; Factors hindering the potentials of video sales; How mass discounters accepted the use of sell-through sales.
ACCESSION #
383356

 

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