Video: A category finally worth watching

Radice, Carol
March 1998
Progressive Grocer;Mar98, Vol. 77 Issue 3, p49
Trade Publication
Discusses the marketing of video titles through sell-through sales in supermarkets in the United States. Marketing tactics included in the sell-through strategy; Rental sales generated for year 1997; Factors hindering the potentials of video sales; How mass discounters accepted the use of sell-through sales.


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