TITLE

Branding is the issue for etailers

PUB. DATE
November 2000
SOURCE
Cabinet Maker;11/24/2000, Issue 5215, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on challenges faced by online furniture retailers in establishing a brand in Great Britain. Factors influencing the consumer preferences; Significance of the Internet on the overall marketing communication package of furniture retailers; Stability of leather upholstery retailers.
ACCESSION #
3831571

 

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