TITLE

PAY TV WOOS ADVERTISERS

AUTHOR(S)
Bowman, Jo
PUB. DATE
April 2009
SOURCE
Media: Asia's Media & Marketing Newspaper;4/23/2009, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing popularity of pay television in Asia. It details the possible benefits of pay television to specialist content, and advertisers. It discussed why some media professionals believed that despite of the popularity of pay television, it is still difficult to sell it to the masses. It also explores whether pay television can deliver what marketers are looking for.
ACCESSION #
38313289

 

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