TITLE

Customer Loyalty

AUTHOR(S)
Michaud, Laura
PUB. DATE
November 2000
SOURCE
Executive Excellence;Nov2000, Vol. 17 Issue 11, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides guidelines in achieving customer loyalty in the United States. Differences between customer satisfaction and customer loyalty; Importance of customer and service provider relationship; Tips in developing exceptional customer rapport; Impact of customer loyalty on business profits and growth.
ACCESSION #
3831062

 

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