Future TV Shock

Maher, Kathleen
November 2000
Advertising Age's Creativity;Nov2000, Vol. 8 Issue 9, p48
Trade Publication
Compares advancements in digital television in Europe with those of the United States. Demand for Internet services via television; International Broadcast Conference (IBC) in the Netherlands that indicated increase in digital TV; Focus of the U.S. on acquiring high definition TV; Integration of interactive standards in European digital television.


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