Practical Magic

Wilkinson-Ryan, Tess
November 2000
Advertising Age's Creativity;Nov2000, Vol. 8 Issue 9, p12
Trade Publication
Evaluates a Nike advertisement campaign from Weiden & Kennedy which illustrates the unlikely benefit of athleticism. Spots in the 'Why Sport?' theme; Conception of ideas for the campaign by Hal Curtis and Jim Roswald; Decision of NBC to pull off the horror spot because of viewer complaints; Curtis' favorite spot.


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