TITLE

Customer Intimacy

AUTHOR(S)
Campos, Jose
PUB. DATE
November 2000
SOURCE
Executive Excellence;Nov2000, Vol. 17 Issue 11, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of understanding customer needs and values in the enhancement of product quality in the United States. Importance of customer knowledge in product marketing; Relevance of customer-service provider collaboration and communication; Impact of customer input on business objectives generation.
ACCESSION #
3826028

 

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