TITLE

Mass customization: New life for an old idea?

AUTHOR(S)
Epperson, Jerry
PUB. DATE
November 2000
SOURCE
Furniture/Today;11/27/2000, Vol. 25 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the concept of mass conceptualization in the furniture industry. Henredon Furniture Industries' program of sofa frames; Return of customization on big scale; Plan of General Motors.
ACCESSION #
3821586

 

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