TV, Web Sites Both Drive Traffic

Stump, Matt
November 2000
Multichannel News;11/27/2000, Vol. 21 Issue 48, p200
Reports on the high ratings received by Food Network and ESPN in terms of cable television to Web traffic. Discovery.com's lure of Web surfers to television; Penetration rate garnered by Food Network; Number of Web visits for Food Network's 'Emeril Live'; Percentage of Discovery viewers who watched television programs based on the information they gathered on the Web.


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