TITLE

Yankee Group: Competition to Spur ITV

AUTHOR(S)
Stump, Matt
PUB. DATE
November 2000
SOURCE
Multichannel News;11/27/2000, Vol. 21 Issue 48, p162
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the results of the study conducted by the Yankee Group indicating that the competition between direct broadcast satellite (DBS) and cable will spur interactive television. Cable's dominance of the video-on-demand category; Advantage of DBS in the interactive television category.
ACCESSION #
3820361

 

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