TITLE

TVKO's Next Pitch: Vargas-Trinidad

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
November 2000
SOURCE
Multichannel News;11/27/2000, Vol. 21 Issue 48, p132
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the plans of pay-per-view operator TVKO for the Fernando Vargas-Felix Trinidad boxing match on December 2, 2000. Benefits to be derived from the multimedia promotional campaign; Advertising plans.
ACCESSION #
3820320

 

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