TITLE

Intertainer Starts Broadband Ad Campaign

AUTHOR(S)
Hogan, Monica
PUB. DATE
November 2000
SOURCE
Multichannel News;11/27/2000, Vol. 21 Issue 48, p130
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plans of pay-per-view operator Intertainer Inc. for the launching of its broadband advertising campaign. Launch of its premium content-on-demand service through digital subscriber line services; Descriptions of the advertisements.
ACCESSION #
3820318

 

Related Articles

  • Scottish football row wrecks pitch. Johnson, Branwell // Marketing Week;4/11/2002, Vol. 25 Issue 15, p11 

    Reports the collapse of the plans of the Scottish Premier League to launch a subscription channel in Great Britain. Amount intended for advertising campaign; Scope of the marketing deal; Views of the teams on the subscription channel plan.

  • Can E4's content woo advertisers and viewers? Reid, Alasdair // Campaign (UK);1/19/2001, Issue 3, p20 

    Reports the launching of a campaign for E4, the subscription television of Channel 4 in Great Britain. Objectives of the station; Information on television programs in E4; Assessment of E4 executives on their expansion plans for the channel.

  • 'Plan' Kicks Up PPV Sales.  // Multichannel News;4/7/2003, Vol. 24 Issue 14, p16A 

    Cable television network ESPN has attained second place in the CTAM 2003 Digital Case Study Competition for its advertising campaign "2002 ESPN Game Plan." Aided by a marketing plan that included a national sweepstakes and CSR incentives, ESPN generated a 111 percent increase in its college...

  • FREESAT UNBELIEVABLY GOOD.  // Campaign;10/21/2016, p6 

    A review is offered for the "unbelievably good" campaign launched by satellite television company Freesat, which targets money-saving alternative for pay-TV subscribers.

  • DBS Keeps Punching in Cable Markets. Hogan, Monica // Multichannel News;08/21/2000, Vol. 21 Issue 34, p14 

    Reports the penetration of direct-broadcast satellite (DBS) television in the urban and suburban markets in the United States. Increase of DBS subscription in urban households; Target markets of DirecTV Inc.; Details on the anti-cable advertising campaign of EchoStar Communications Corp.;...

  • Racing UK eyes jump season in mail offensive.  // Precision Marketing;11/11/2005, Vol. 18 Issue 4, p2 

    Reports on the move of Racing UK television channel to launch its integrated campaign to boost subscriptions during the jump season in Great Britain. Selection of 141 Worldwide to handle the campaign; Intention of the network to mail existing and potential subscribers regarding the campaign;...

  • The inside scoop on Pay to Click ad campaigns. Macri, Patrick // Long Island Business News (7/1993 to 5/2009);4/11/2008, Vol. 55 Issue 18, p14A 

    The article offers insights concerning the sense of simplicity and immediacy of the company's pay per click campaigns. It is advised to establish concrete goals with specific numbers and percentage increases. The understanding of the market and competition is for pay per click campaigns, thus...

  • Cable Guys Seek to Pre-empt GAO. Vaida, Bara // National Journal;10/25/2003, Vol. 35 Issue 43, p3281 

    Reports on the launch of an advertising campaign by the National Cable Television Association in October 2003 to highlight the industry's investments and the benefits of cable. Mediums in which the campaign was distributed; Government investigation into the rise in rates for cable services.

  • Weighing the great divide in television. Lowry, Brian // Daily Variety;5/20/2009, Vol. 303 Issue 32, p2 

    The article offers the author's insight regarding the rivalry of broadcast television and cable television in the U.S. Peter Rice of Fox Entertainment touts broadcast television as the dominant one in the country. He also cites the advertising campaign of cable television Turner Entertainment...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics