Kidvid Nets Reach for 'Tween' Audience

Haugsted, Linda
November 2000
Multichannel News;11/27/2000, Vol. 21 Issue 48, p76
Focuses on the efforts of cable television channels to reach the 'tweens' group or children aged nine to 14 years old. Influence of the tween group on retail trade; Consumer power held by tweens; Success of the television program 'Malcolm in the Middle'; Other cable television programs popular among the tween group.


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