TITLE

Buyers, Sellers Weigh Tech Advances

AUTHOR(S)
Forkan, Jim
PUB. DATE
November 2000
SOURCE
Multichannel News;11/27/2000, Vol. 21 Issue 48, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the potentials of the digital ad-insertion and interconnection in cable television broadcasting in the United States. Effect of ad-insertion on cable's ad sales; Professionalism involved in interconnection; Intensified competition among cable broadcast stations; Advent of interactive television.
ACCESSION #
3820294

 

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