Buyers, Sellers Weigh Tech Advances

Forkan, Jim
November 2000
Multichannel News;11/27/2000, Vol. 21 Issue 48, p56
Focuses on the potentials of the digital ad-insertion and interconnection in cable television broadcasting in the United States. Effect of ad-insertion on cable's ad sales; Professionalism involved in interconnection; Intensified competition among cable broadcast stations; Advent of interactive television.


Related Articles

  • Turner study slices cable some b'cast pie. Dempsey, John // Variety;03/24/97, Vol. 366 Issue 8, p23 

    Focuses on the share of cable channels in the television market in the United States. Revenues of cable television from advertising; Results of the study conducted by Turner Broadcasting on the cable television market; Ratings of cable television programs; Findings on the advertising rates of...

  • Cable upfront wins the battle for bucks. McClellan, Steve // Broadcasting & Cable;05/15/2000, Vol. 130 Issue 21, p7 

    Reports on the growth of the cable upfront advertising market in the United States as of May 2000. Increase in cable's upfront take; Factors contributing to the growth; Increase in the number of advertisers that are shifting their budget from broadcast to cable.

  • DATA ZONE.  // Electronic Media;03/12/2001, Vol. 20 Issue 11, p9 

    Presents a chart depicting cable television advertising revenues in the United States from 1992 to 2001.

  • CABLE EXES CROWING. Dempsey, John // Daily Variety;04/03/2001, Vol. 271 Issue 25, p4 

    Reports on the impact of the advertising market crisis and threatened writers' strike on the television broadcasting industry in the United States. Executive vice president of advertising sales for Discovery Networks, Bill McGowan's forecast on losses of broadcast networks; Main reason cable...

  • 5% or 50%? Debate still rages over cable fair share. Mandese, Joe // Advertising Age;11/30/1998, Vol. 69 Issue 48, ps10 

    This article focuses on the debate over the advertising budgets for national TV and cable TV in the U.S. Buyers say that as much as 50% or more of a typical brand's TV weight should go into cable, but few buyers like to acknowledge spending that much on the wired medium. Cable Advertising...

  • Building a Better Mouse Trap. Schmuckler, Eric // MediaWeek;2/6/2006, Vol. 16 Issue 6, p18 

    The article provides information on the video-on-demand (VOD) tracking services being offered by video management company Rentrak in the U.S. It also presents details on the company's advertisement-tracking system developed in consultation with cable operators, networks and agencies. Other media...

  • Zenith: Cable, Internet Primed for Ad Growth. Donohue, Steve // Multichannel News;4/25/2005, Vol. 26 Issue 17, p28 

    Forecasts the status of the television advertising market in the U.S. in 2005. Significant gains from the Internet and cable television sectors; Growth in national television networks; Sales to be generated by broadcast networks in the country.

  • 4th quarter revenues rise in slow ad market. Ross, Chuck // Electronic Media;03/12/2001, Vol. 20 Issue 11, p2 

    Reports on the rise in the television advertising revenues of cable television networks in the United States during the fourth quarter of 2000. Comparison of television advertising revenues during the fourth quarter of 2000 as compared to that of the same period in 1999; Overview on television...

  • Cable increases shares, but ad gap still remains. Mandese, Joe // Electronic Media;12/07/98, Vol. 17 Issue 50, p42 

    Discusses the reasons for cable's failure to address the advertising gap despite the increase in its share of the United State national television advertising spending in 1998. Networks' domination of viewing during prime time; Belief of many agencies and advertisers that cable television is...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics